Revenue operations for property developers
From the first enquiry to the last instalment.
Strategy, marketing, technology and sales operations — one commercial system, run with your team.
The problem
Five operations. Five systems. No single view.
An off-plan development runs several commercial operations at once. When each one lives in its own tool, management loses sight of the buyer journey — and of the money.
Marketing
Ads, content, social and campaigns.
Conversion
Enquiries from the website, WhatsApp, referrals and events.
Agent networks
Brokers, claims, verification and commissions.
Inventory
Availability, holds, reservations and allocations.
The payment book
Deposits and multi-year instalments.
carasant
One managed commercial system
Our commercial model
Four connected layers. One operation.
Each layer feeds the next — so the decision made in strategy shows up in the campaign, the pipeline and the payment book.
- 01
Strategy
Decide what to sell, to whom, at what price, and how fast.
- Market & feasibility
- Buyer segmentation
- Positioning
- Pricing & payment plans
- Absorption scenarios
- Budget & CAC modelling
- 02
Demand
Generate qualified buyers, not just impressions.
- Meta · Google · TikTok
- LinkedIn · YouTube
- SEO · AEO · GEO
- Content & influencers
- Retargeting
- Source attribution
- 03
Conversion
Turn every enquiry into a managed sales opportunity.
- High-conversion websites
- Qualification journeys
- CRM & lead scoring
- WhatsApp & email automation
- Viewing bookings
- Agent programmes
- 04
Revenue control
Track every unit, buyer, shilling and commission.
- Unit inventory
- Buyer records
- Payment plans & instalments
- Commission management
- Management reporting
- Accounting integration
The platform owns the records. The CRM owns the conversations.
Carasant
Core system principle
Carasant CRM
Every conversation, in one place.
Carasant CRM — set up and run by our team for each development — handles enquiries, WhatsApp, email, pipelines and automations. The platform owns the records; the CRM owns the conversations.
The whole buyer on one screen
Details, tags, every message across chat, WhatsApp and email, and a timeline of what they did — with attribution.
Sample data. Carasant CRM is configured and operated by Carasant for each development.
The Carasant Developer Platform
A commercial operating system for off-plan development.
Custom software built around the records that matter to a developer — and already running a live off-plan sale.
Unit inventory
Availability, holds, reservations, sales and allocations — with timed holds that expire on their own.
Sample data — try the sidebar inside the screen. Deployed under your project's brand.
Sales operations
Marketing creates opportunity. Sales turns it into revenue.
Every enquiry follows the same structured path, so the whole team works from one pipeline instead of scattered chats and spreadsheets.
- Capture01LeadCaptured from any channel, saved first.
- 02QualificationBudget, timing and intent scored.
- 03AssignmentRouted to the right agent or team.
- Nurture04Follow-upAutomated WhatsApp and email nudges.
- 05ViewingSite visits and calls booked.
- 06Unit selectionLive inventory, timed holds.
- Close07ReservationDeposit taken, unit locked.
- 08TransactionSale agreement and payment plan.
- Retain09Customer recordInstalments tracked to handover.
- 10ReportingEvery step feeds the dashboard.
Results
Proven on a live off-plan sale.
Case study · Sierra USA Homes · Nyali, Mombasa
The Grand Malibu ↗
American Dream Apartments — three towers of 1, 2 & 3-bedroom homes by a US-backed developer, sold off-plan to domestic and diaspora buyers. The commercial stack runs end to end on Carasant.
40/ 8845%
units sold or reserved before groundbreaking
- Property website
- Lead qualification
- CRM
- Marketing attribution
- Agent & referral tracking
- Sales pipeline
- Buyer & payment architecture
- Commercial reporting
Also for this client:US business website ↗Virtual staging for US homes
How we work
From evidence to execution, in seven steps.
- 01
Discover
Understand the project, market, product, buyer and commercial goals.
- 02
Validate
Test the assumptions against market and project evidence.
- 03
Define
Set the proposition, buyer, positioning, pricing and route to market.
- 04
Design
Plan the buyer journey, sales process, marketing and technology.
- 05
Activate
Launch the approved marketing and sales system.
- 06
Measure
Track demand, conversion, inventory, sales and revenue.
- 07
Optimise
Use data and buyer feedback to improve every month.
Engineered for control
Technology built around data you can trust.
One owner per record
Units, money, agents and conversations each have one system of record.
Computed, not stored
Arrears and payment status are calculated from the ledger, so they never go stale.
Immutable history
Commission terms and key settings keep the version that applied at the time.
Fail-safe capture
A CRM outage can never make an enquiry disappear.
Privacy by design
Identity and payment data stay out of the marketing tools.
You own it all
Domains, customer data, ad accounts and assets stay in your name.
Built on
- Next.js
- React
- TypeScript
- Supabase
- PostgreSQL
- Carasant CRM
- WhatsApp Cloud API
- Vercel
The team
The people behind Carasant.
Rajab Hatibu
Executive · Real Estate & Commercial Strategy
Market intelligence, development-market insight, commercial strategy and sales expertise.
Abdulwadud Hassan
Executive · Business & Commercial Operations
Business operations, CRM, Digital infrastructure, commercial coordination, partnerships and delivery.
Abdiaziz Ismail
Executive · Technology & Digital Systems
Technology, CRM, automation, software platforms, analytics and technical delivery.
Plus a specialist network
We bring in vetted specialists where a project needs more depth — inside one accountable operating model.
- Residential sales
- Creative production
- 3D visualisation
- Paid media
- Events
- Legal & valuation
Beyond real estate
We also build software for growing businesses.
The same team that runs the Carasant platform designs and builds websites, funnels, web apps and custom platforms — for companies in any sector.
Questions developers ask.
No. Your team keeps every decision, approval and customer relationship. Carasant runs the commercial engine around them — marketing, CRM, agent programme, inventory and payment tracking — so your people spend their time selling.
Planning a launch?
Let's talk.
Book a free discovery call. We'll walk you through the platform and how the commercial model fits your development.